Hi, I'm Jos Aguiar
Co-Creator of the P.R.O.F.I.T Framework
Most businesses waste $30,000+ annually on manual reporting alone. The PROFIT Framework transforms this operational chaos into systematic profit optimisation through enterprise-grade attribution systems.
Your Attribution Blind Spots Are Costing You Thousands
I see the same problem everywhere: brilliant media buyers working with broken data
Your media buyer isn't the problem. Your data infrastructure is. I see this constantly.
What I See Every Day:
- $10,000/month ad spend with zero attribution clarity
- Media buyers making decisions on last-click data
- Teams arguing over which channel “works” with zero proof
- Spreadsheet reporting taking 20+ hours per week
Manual reporting, wrong attribution, and missed optimisation opportunities
The solution isn't hiring better media buyers or switching platforms.It's fixing your data infrastructure.
See How I Fix This →How I Help Businesses
I specialise in three critical areas that most businesses get wrong, costing them thousands in wasted ad spend and missed opportunities.
Attribution Systems
I build enterprise-grade tracking that shows you exactly which touchpoints drive conversions, not just last-click nonsense.
→ Server-side tracking
→ Revenue mapping
Profit Optimisation
I help you shift focus from vanity metrics to what actually matters: profit margins, customer lifetime value, and sustainable growth.
→ Margin analysis
→ Growth systems
Systems Integration
I connect your tools so data flows seamlessly between platforms, giving you one source of truth instead of scattered spreadsheets.
→ Automated reporting
→ Data centralisation
How I Helped One Agency Go From Data Chaos to Profit Clarity
The Situation
I worked with a fast-moving pay-per-lead agency that was generating solid profit, averaging $30,000 p/mth. But growth had plateaued. Margins were shrinking, delivery confidence was low, and campaign performance had become unpredictable.
They were scaling revenue, but without attribution clarity - and it was killing their confidence.
The Core Problems
Tracking Stopped at Form Fill
No insight into whether leads were accepted, rejected, or qualified.
Inconsistent Attribution
UTMs were inconsistently applied, with no correlation to actual revenue.
False Platform Signals
Poor quality leads were reinforced by platforms. Profitable campaigns were shut down.
Wrong Optimisation Metric
Media buyers were optimising for CPL instead of revenue-producing metrics.
"We were relying on guesswork. Our best campaigns were getting shut down. We didn't even realise how much money we were losing."
Operational Reliability Safeguards
24/7 health and status checks across Twilio, SendGrid, CRM, and webhooks to catch issues before they impact delivery.
Lead delivery watchdog: if no leads are delivered within 60 minutes during core traffic hours, instant alerts (email/SMS/Slack) fire.
Automated alerts and clear on-call steps cut detection to minutes and stopped the multi-hour lead gaps they had experienced before.
The Dashboard I Built
Real Dashboard, Real Results
CPAL: $47.91 - Their new north star metric
The CPAL metric was displayed at $47.91 - this became their north star, aligning the team around profitable delivery rather than just lead volume.
What I Implemented
Attribution & Signal System Rebuild
- • Implemented Conversion API + browser tracking with deduplication
- • Passed click IDs (fbclid, gclid, ttclid) into the CRM
- • Standardised UTMs across all campaigns
- • Created custom conversion events tied to client-accepted leads
- • Built platform feedback loops with verified, revenue-linked events
Path-to-Revenue Signal Mapping
- • Tracked micro-conversions (form started, phone provided, validated, assigned)
- • Mapped journey from ad click → lead form → qualification → payment
- • Identified campaigns with high CPL junk vs. high revenue conversion
- • Created insight loops for targeting, copy, and funnel optimisation
Dashboard & North Star KPI
- • Replaced Cost Per Lead (CPL) with Cost Per Assigned Lead (CPAL)
- • Built real-time dashboard breaking down CPAL by campaign and platform
- • Empowered team with faster, revenue-aligned decision making
- • Created operational command centre for entire agency
Reliability & Monitoring
- • 24/7 health & status checks on Twilio, SendGrid, CRM, and webhooks
- • Lead delivery watchdog with alerts if no leads in 60 minutes (core hours)
- • Automated alerts with clear response steps prevented multi-hour lead gaps
Results Timeline
90 Days
Recovered lost revenue, improved ROAS, platform algorithms optimised against verified conversion data.
6 Months
Dashboard became daily operational centre. Paused campaigns reactivated. Messaging and creative refined.
12 Months
Profit scaled from $30K/month to $300K/month. Team scaled with confidence. Attribution system became a competitive moat.
"CPAL changed the game for us. We're not just generating leads anymore - we're scaling profitable delivery."
What clients say about working with me
From startups to established agencies, businesses trust me to fix their attribution problems and build profitable growth systems.
"Jos and the team were very responsive throughout the entire program. Conversions on the page have increased from 2.92% to 7.89% - a 270% increase in conversions! With his suggestions using live chat we captured an additional 200% improvement which reduced our cost per lead by HALF."
David Dee
Founder, BookMeATrip.Com
"Jos is once of those experts you meet once in a while in your life and you never want to let go of them. When I met Jos he did a Facebook lead generation campaign for our eCommerce business that reached around $63,550 in total sales within 30 days."
Mark Khoder
CEO, Your SocialChef
"Since we've been with Jos we've converted twice as many visitors into sales and doubled our revenue to 35k p/mth. If you're looking for help with Facebook or Adwords I highly recommend him."
Rich Tangney
Founder, Pure Health Delivered
"Jos was instrumental in providing clear and valuable feedback regarding our lead generation and client acquisition strategy. He asked the right questions to uncover the areas of misalignment in our process while offering suggestions on how to improve the top and middle part of our funnel."
Tim Calise
Advisor & Podcast Host
"I have known Jos for a few years, and the thing that first stood out was his ability to add value to his network. I have since worked with Jos on a number of campaigns for myself and my clients. He doesn't 'do what he's always done', but rather sees each job as unique."
Samantha Riley
Podcast Host, Influence By Design
"Having worked with Jos and knowing him for almost 6 years now, he is a brilliant thinker, marketer and connector. I like how he goes the extra mile with contacts and projects in regards to doing his own due diligence and making sure a project is in alignment."
Troy Assoignon
Positioning Expert