A Global Perspective Built from Experience

During high school, developed pitch decks for the film and TV industry while other students focused on typical teenage activities.

Created Australia's largest online film communities using Facebook groups, connecting thousands of industry professionals and enthusiasts.

Secured production crew roles on national TV shows and international films, gaining invaluable experience in storytelling and production.

This early experience in visual storytelling would later inform a unique approach to marketing and communication.

The lack of control over creative projects in film led to asking 'what else?' - sparking a pivot toward business.

Started in sales roles and consistently smashed records, applying lessons from studying Tony Robbins and Jordan Belfort training in real-time.

Discovered that being a natural introvert was actually an advantage - authentic connection trumps charisma every time.

Built a foundation of understanding human psychology and the art of persuasion that would prove invaluable.

Success in face-to-face sales caught attention and led to being headhunted for a new opportunity.

Discovered online methods starting with Gumtree ads for RTO student recruitment, which naturally expanded to Facebook and other digital channels.

This was the pivotal moment where traditional sales skills met digital marketing capabilities.

The combination of film industry storytelling, sales psychology, and digital marketing created a unique and powerful approach.

The digital marketing foundation quickly expanded beyond education into multiple industries.

Worked with gyms, salons, health tourism, ecommerce, and many more sectors - each teaching new nuances of customer psychology.

Developed expertise in conversion optimisation across different buyer journeys and decision-making processes.

This diverse experience built a versatile skill set that could adapt to any market or audience.

After helping businesses transform their data into strategic advantages worldwide, received an invitation to speak at KEAP (formerly Infusionsoft).

This speaking engagement proved life-changing - it was where meeting my future wife happened.

Built a home together and started raising two children while continuing to work with businesses worldwide.

This chapter combined professional success with personal fulfilment in unexpected ways.

Partnered with Australia's leading systems automation experts at House of Geeks to ensure every solution is built to enterprise-grade standards.

This unique foundation - creative storytelling from film, sales psychology from high-performance roles, Australian pragmatism, and multicultural heritage - allows seeing opportunities others miss.

Creating strategies that work across cultures and markets, drawing from a global perspective built from real experience.

Continuing to help businesses unlock actionable data insights that drive real growth.