A Global Perspective Built from Experience

From Film Sets to Sales Records

During high school, while other students were focused on typical teenage activities, I was developing pitch decks for the film and TV industry. I created Australia's largest online film communities using Facebook groups and secured production crew roles on national TV shows and international films. But the lack of control over creative projects had me asking “what else?”—leading to my pivot toward business.

I started in sales roles, consistently smashing records. Working in face-to-face RTO (Registered Training Organisation) recruitment, I'd read sales training from legends like Tony Robbins and Jordan Belfort, then implement it in real-time. This gave me invaluable insights into human psychology and what people truly respond to. Interestingly, I'm naturally an introvert—which taught me that authentic connection trumps charisma every time.

Born in Australia to first-generation immigrant parents, this multicultural foundation, combined with early exposure to both creative industries and high-performance sales, taught me the power of narrative in business and the importance of building genuine relationships across diverse cultures.

The Digital Evolution

My success in face-to-face sales caught attention, and I was headhunted by another company where I discovered online methods. I started using Gumtree (an Australian classifieds site) to place ads for RTO student recruitment, which naturally led to Facebook and other digital channels. We began helping other companies with their student recruitment efforts.

This digital foundation quickly expanded beyond education—gyms, salons, health tourism, ecommerce, and more. Each industry taught me new nuances of customer psychology and conversion optimisation. The combination of film industry storytelling, sales psychology, and digital marketing created a unique approach that consistently delivered results.

Building Global Success

After helping businesses transform their data into strategic advantages worldwide, a speaking engagement for KEAP (formerly Infusionsoft) led me to where I met my wife. We've since built our home together, raising our two children while I continue to work with businesses worldwide.

This unique foundation—creative storytelling from film, sales psychology from high-performance roles, Australian pragmatism, multicultural heritage, and global market experience—allows me to see opportunities others miss and create strategies that work across cultures.