Skills/Conversion Rate Optimization

Conversion Rate Optimization

Profitable Scaling
195% conversion improvement

Transform your existing traffic into more customers through data-driven optimisation strategies. I implement comprehensive testing protocols that systematically improve every element of your conversion funnel.

A/B TestingUser ExperienceData Analysis

My Process

01
Conversion Audit & Analysis

Comprehensive analysis of current conversion performance, user behavior data, and identification of optimisation opportunities.

02
Hypothesis Development & Prioritization

Develop data-backed hypotheses for improvement and prioritize tests based on potential impact and implementation complexity.

03
Testing Implementation & Management

Design and execute A/B and multivariate tests with proper statistical significance and user experience considerations.

04
Results Analysis & Implementation

Analyze test results, implement winning variations, and develop ongoing optimisation roadmap for continuous improvement.

Case Study: SaaS Subscription Service

!
Challenge

High traffic volume but low trial-to-paid conversion rate limiting revenue growth potential

Solution

Implemented systematic CRO program with user research, heatmap analysis, and comprehensive testing protocol

Results

195% improvement in trial-to-paid conversion
$890K additional monthly recurring revenue
38% reduction in customer acquisition cost
Identified 12 high-impact optimisation opportunities

Tools & Technologies

Google OptimizeOptimizelyVWOHotjarCrazy EggGoogle Analytics
Jos Aguiar

Ready to Implement Conversion Rate Optimization?

Let's discuss how this expertise can drive measurable results for your business growth goals.