LTV Optimization
Maximize the long-term value of every customer through strategic retention programs, intelligent upselling systems, and loyalty optimisation. I design comprehensive LTV optimisation strategies that dramatically improve unit economics and profitability.
My Process
Analyze customer lifetime value patterns and segment customers based on value, behavior, and retention probability.
Design comprehensive retention programs including onboarding optimisation, engagement campaigns, and churn prevention systems.
Implement intelligent recommendation engines and systematic upselling workflows based on customer behavior and purchase history.
Develop customer success programs that proactively support customers and drive expansion revenue through value realization.
Case Study: SaaS Company
!Challenge
High churn rate and low expansion revenue limiting growth potential and profitability
Solution
Implemented comprehensive LTV optimisation with retention programs, usage-based upselling, and customer success workflows
Results
Tools & Technologies
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