Skills/Paid Traffic & Targeting

Paid Traffic & Targeting

Customer Acquisition
50% cost reduction

Master the art and science of paid advertising with data-driven targeting strategies that deliver qualified leads at scale. I create and manage high-ROI campaigns across multiple platforms while continuously optimizing for cost efficiency.

Google AdsFacebook AdsLinkedIn Ads

My Process

01
Market & Competitor Analysis

Research your market landscape, analyze competitor strategies, and identify untapped opportunities for efficient customer acquisition.

02
Audience Development

Create detailed buyer personas and develop sophisticated targeting strategies using demographics, interests, behaviors, and custom audiences.

03
Campaign Architecture

Design campaign structures optimised for different funnel stages, from awareness to conversion, with appropriate bidding strategies and budget allocation.

04
Performance Optimization

Continuously monitor and optimize campaigns using advanced analytics, adjusting targeting, creative, and bidding for maximum ROI.

Case Study: E-commerce Brand

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Challenge

High customer acquisition costs and poor ROAS across multiple channels

Solution

Implemented advanced audience segmentation, creative testing, and cross-platform attribution tracking

Results

50% reduction in customer acquisition cost
340% improvement in ROAS
Generated $8.2M in revenue from paid traffic
Expanded to 3 new profitable channels

Tools & Technologies

Google AdsFacebook Business ManagerLinkedIn Campaign ManagerGoogle AnalyticsAttribution.ioAdEspresso
Jos Aguiar

Ready to Implement Paid Traffic & Targeting?

Let's discuss how this expertise can drive measurable results for your business growth goals.