Skills/Google Ads Management

Google Ads Management

Customer Acquisition
280% ROAS improvement

Master Google Ads with advanced strategies that go beyond basic campaigns. I create sophisticated account structures, implement smart bidding strategies, and use advanced targeting to deliver consistent, profitable results.

Search CampaignsDisplay AdvertisingSmart Bidding

My Process

01
Account Architecture & Strategy

Design optimal campaign structure with proper keyword research, ad group organization, and bidding strategy selection.

02
Advanced Targeting Setup

Implement sophisticated targeting using demographics, interests, remarketing lists, and custom audiences for precise reach.

03
Creative Development & Testing

Create compelling ad copy and extensions that maximize click-through rates and quality scores across all campaigns.

04
Performance Optimization & Scaling

Continuously optimize campaigns using advanced analytics, negative keywords, and bid adjustments for maximum efficiency.

Case Study: Professional Services Firm

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Challenge

Google Ads campaigns generating leads but with poor quality and high cost per acquisition

Solution

Complete account restructure with advanced targeting, smart bidding implementation, and conversion tracking optimisation

Results

280% improvement in ROAS
52% reduction in cost per lead
Generated $3.8M in new business
Quality score improved from 4/10 to 8.5/10

Tools & Technologies

Google AdsGoogle AnalyticsGoogle Tag ManagerKeyword PlannerSEMrushOptmyzr
Jos Aguiar

Ready to Implement Google Ads Management?

Let's discuss how this expertise can drive measurable results for your business growth goals.